You Need a CFO. But Not a Full-Time One.

Get senior-level financial leadership that scales with your business, without the full cost overhead.
$90M+Deals Closed
15+ Years Experience
60% Cost Savings
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About Me

Ardhi A. Pradhana

Hi, I'm Ardhi.

Over my 15+ years in finance, I've learned that the best CFOs don't just crunch numbers and make reports. We connect the dots across every part of the business.

When you've sat in the CFO seat, you see how everything flows together. Sales challenges show up in your cash flow. Marketing spend reveals itself in customer metrics. Operational hiccups appear in your margins. The numbers tell the whole story.

Here's what makes me different: I'd rather give you 90% clarity today so you can make smart decisions, than perfect reports after. I work with your sales and marketing teams to find solutions, not roadblocks. Think of me as the finance partner who actually gets how your business works.

Why do I do this? Too many great businesses fail from poor financial management. If I can help more companies get their financial foundation right, they grow. They hire. They create opportunities. That builds stronger communities.

If you're building something meaningful and want a finance partner who speaks your language, let's talk.

Connect on LinkedIn

My Services

You've built something valuable. Let's optimize it for what's next.

On-Demand Session

CFO-level insight for specific decisions. Perfect for optimizing models or navigating strategic crossroads.

One focused session, maximum clarity.

Starting at IDR1.5M/$100 per session
Book Yours
Most Popular

Strategic CFO Partnership

Integrated financial strategy that accelerates what you've built. Work with me to unlock your next growth stage.

Weekly engagement that scales with you.

Starting at IDR15M/$1,000 per month

Project Engagement

Specific deliverables with defined scope. Build budget & models or comprehensive assessments.

Fixed scope, measurable outcomes.

Starting at IDR10M/$700 per project

Discovery Conversation

Explore what level of financial strategy support would accelerate your business in a no-pressure conversation.

Free exploration, genuine insights.

FREE 30-minute call
Discover Now

Not sure which service fits your needs? Feel free to reach out directly at ardhi@aapgrp.com

Check My Real-Time Availability

See my actual calendar and book a time that works for both of us

Only 3 Retainer Spots Available for 2025
75% filled

Book your introductory session to discuss how we can transform your financial strategy together.

Average engagement timeline: 4-6 weeks from first call to partnership launch
Prefer to email first? Reach out at ardhi@aapgrp.com

My Approach

You've built something valuable. Let's unlock its full potential.

My work starts with optimizing what you've created and ends with building systems that scale. Here's how we accelerate your success:

1

Strengthen Foundations

  • Transform reports to strategic insights
  • Build investor-ready financials
  • Establish KPIs that drive decisions
  • Create transparent cash flow visibility
  • Set up reliable financial controls
2

Optimize Performance

  • Identify opportunities in numbers
  • Optimize unit economics and margins
  • Develop predictable cash flow models
  • Create frameworks for faster decisions
  • Benchmark performance against standard
3

Scale with Confidence

  • Build scalable financial systems
  • Prepare compelling investor pitch
  • Establish governance frameworks
  • Create strategic roadmaps
  • Design metrics for monitoring growth

Quick Results

What Clients Actually Experience

RETAIL EXPANSION

  • ✓ Scaled from 3 to 8 locations in 12 months
  • ✓ Negotiated 30% better supplier payment terms
  • ✓ Maintained healthy P&L across all outlets

TECH RUNWAY EXTENSION

  • ✓ Extended cash runway by 8+ months
  • ✓ Secured better financing terms (2B IDR saved/year)
  • ✓ Built investor-ready financial models

TYPICAL OUTCOMES

  • ✓ 15-20% reduction in operational costs
  • ✓ 30-45 days improvement in cash conversion
  • ✓ 2-3x faster fundraising preparation

These are patterns across all engagements.
Your specific results will depend on your unique situation and goals.

Let's Discuss Your Potential

My Client Testimonials

Here's what partners say about working together to transform their financial strategy.

"Working with Pak Ardhi has been a pleasure. He has helped us optimize our financial operations and provided valuable strategic insights. His expertise and guidance have significantly improved our financial performance and decision-making processes. We highly recommend his services to any company looking to enhance their financial strategy."

Stephanie Octavia CEO, Digital Skola

"Ardhi's strategic approach to our expansion has been invaluable. He helped us scale from 3 to 8 outlets while maintaining healthy P&L ratios across all locations. His ability to spot potential financial bottlenecks before they became problems saved us months of headaches. Working with him feels like having a seasoned CFO who truly understands retail operations."

Anonymous (Confidential Agreement in place) Partner, Multi-location Retail Chain

"We were facing a cash crunch that threatened our growth plans. Ardhi didn't just identify the root causes—he built us a comprehensive cash flow model that gave us clarity for the next 18 months. His work on our pitch deck was exceptional, helping us present our financials in a way that resonated with investors. He's the strategic finance partner every SaaS founder needs."

Anonymous (Confidential Agreement in place) Founder, Custom SaaS Solutions

Detailed Performance Metrics

Real outcomes from real partnerships. Here's the measurable impact we've achieved together.

Client Performance Dashboard
Last Updated: Real-time
Cost Optimization
-18%
↗ Efficiency Gained
Gross Margin
+13%
↗ Revenue Optimization
Cash Runway
14mo
↗ Extended Sustainability
Cash Conversion Cycle
-17d
↗ Faster Cash Flow
Performance Trajectory
Q1 Q2 Q3 Q4
• Average ROI improvement: 24% across all engagements
• Client retention rate: 100% year-over-year
• Time to break-even reduced by 6.2 months on average
Active Engagements
Education Startup
18% cost reduction while maintaining performance levels
Multi-location Retail
13% gross margin improvement through strategic optimization
Digital Startup
Extended runway to 14 months through cash flow management

Recognized Financial Expert

Trusted by leading institutions to share financial strategy insights with tomorrow's business leaders.

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Guest Lecturer

SBM ITB

Teaching financial strategy and corporate finance to students at Indonesia's premier business school with AACSB accreditation.

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Industry Panelist

Block71

Sharing insights on corporate financial wellness and strategic decision-making with startup leaders in a premier tech hub.

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Course Instructor

Online Financial Classes

Developing and delivering comprehensive courses on financial strategy and analysis for business professionals.

My Insights

Finance isn't one-off. It's a rhythm.

Whether we're working together or not, you can tap into the way I think, plan, and advise; every week. Here's where I share practical insights that help you lead with financial clarity:

Recap: The Working Capital Week

Recap: The Working Capital Week

Most startups don't run out of ideas. They run out of cash, while sitting on a pile of "revenue."

Read More
AI is quietly reshaping how CFOs lead. And it's not just about crunching numbers faster.

AI is quietly reshaping how CFOs lead.

Last week, I sat with a former colleague over coffee, discussing our latest forecasting process. She asked, "Remember when we spent days building these models manually?"

Read More
Turning Numbers Into Narrative is a Finance Guy Skill That Changes Everything

Turning Numbers Into Narrative Changes Everything

"Ardhi, anyone can create and format a report. But can you tell me what it means?" That was my wake-up call that I will carry with me forever.

Read More
Cash Flow, Strategic Decision-Making, and the AI Edge

Cash Flow, Strategic Decision-Making, and the AI Edge

Read More
The Leverage Era: Scale Without Burnout

The Leverage Era: Scale Without Burnout

Read More
The Leverage Era: Scale Without Burnout

Number-Driven or Number-Blind? The Startup Metrics That Determine Your Future

Read More

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Where Strategic Finance Meets Growth

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Leaders Connected
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Founders Reading Weekly
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Strategy Posts This Year
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Frequently Asked Questions

Quick answers to the most common questions. Explore more in the full FAQ.

How quickly can we start seeing results?

Most clients see actionable insights within the first week and measurable improvements within 30 days.

How is this different from hiring a full-time CFO?

You get senior-level expertise without full-time costs, with cross-industry frameworks tailored to your business.

Which types of businesses do you work with?

SaaS, retail, education, and services from ~$500K to $50M+ revenue. The approach scales to your stage.

Do you work with companies outside Indonesia?

Yes. I work with international clients remotely and accommodate time zones. Financial principles and models are globally applicable.

View All FAQs

My Invitation

If you read this, here's exactly what to do next.

Book a Strategic Session

Ready to transform your financial strategy? Let's schedule a focused conversation about your goals.

Schedule Now

Send a Quick Message

Have a specific question or want to discuss partnership options? Drop me a line and I'll respond personally.

Send Message

Connect on LinkedIn

Join my network for regular insights on financial strategy and business growth. Let's stay connected.

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Financial clarity isn't a one-time fix—it's an ongoing partnership.

Ready to start the conversation? I read every message personally. You also can talk to Monty, my AI assistant that is on the right edge panel.

Chat with Monty
AI Strategic CFO Assistant
Let's discuss your financial strategy
Hi! I'm Monty, Ardhi's AI assistant.

I'm here to help you explore how strategic CFO partnership could accelerate your business. What brings you here today?